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    Why I'm Obsessed With Your Hair 

    In 2003, when I became the proud (and lucky) adoptive father of African American twins Ziggy and Nola, I quickly learned a lot about textured hair. As someone with coarse, curly hair myself, I’d shopped in the 'ethnic hair' section of the drugstore since I was a teen, always on the hunt for that perfect solution: something that delivered the extra hydration needed to smooth my frizzy, hard-to-manage hair. Now I had to do the same for my kids, but I didn’t want to use products filled with unhealthy chemical ingredients (like parabens, phthalates and sulfates) on their hair and skin.


    Organic baby food was easy to get, but I had a hard time finding healthy hair- or skincare that delivered results. That’s when I vowed to create them for my family, and for yours. My company, Nola Industries, is named for my daughter, so I’ll always be reminded of my inspiration to help family and friends remain uncompromisingly beautiful and healthy.

    Be free-



    Israel Segal