Twenty One Pilots, Rosie Assoulin, and The Grand Budapest Hotel—there's something gratifying about discovering an indie hit before it gets big, and the same goes for beauty brands. Here, 14 under-the-radar beauty companies you'll want to try right now (you know, for bragging rights).
You're familiar with argan and marula,coconut and macadamia, but now there's a new oil on the beauty block: baobab. Known for its insanely hydrating and nourishing properties, baobab also happens to be the hero ingredient of Free Your Mane's hair-care and styling line. The products—which are free of sulfates,parabens, petrochemicals, and phthalates—are ideal for people with very dry or damaged hair.